With the motto “Revolutionize the Japanese footwear”, we opened a store on Kotto-dori in Minami Aoyama, Tokyo on June 16, 2008. It was the first store in the world to introduce a counter style shoe shine store where shoe shine is done right in front of the customer, attracting shoe lovers not only from all over Japan but also from all over the world. We are determined to raise the value of shoeshine and the status of craftsmen. Brift H was born to revolutionize the world of shoeshine.